4 Creative Ways To Target Event Attendees in Nigeria

Event hosts or event organizers in Nigeria might find themselves in a fix when trying to ensure that they target the right event attendees especially if they are planning for a new event or looking at improving previously held events.

As an event host or organizer, you don’t want just anyone to show up for your event either for corporate events, conventions, weddings, conferences, birthday parties, concerts and other social gatherings. You always want to aim for the right attendees.

Getting the right attendees makes plans and objectives of the event more effective. And in turn makes the event a success because the right attendees were at the event (this is the first key to hosting a successful event). Hoping to accomplish this too and soon? Check out these Creative Ways to Target Event Attendees in Nigeria.

Create an Event Marketing Plan

Whether the event is free or paid, small or large, you need to have a marketing plan to promote your event. Yes, there are a lot of online platforms that you can use to promote your event free of charge (like AllEvents.ng) but you still need to make a plan and budget that would be purely for promoting your event.  Once you have determined your target audience (or segment the contacts your got through your last event) and determined their possible locations you can go ahead and promote your event, starting with followers on your social media accounts, then to more advanced promotion options that is within your budget.

Enforce an Online Registration

Depending on the kind of event you are hosting, it is always best to have event attendees register online. It’s understandable that Nigerians tend to shy away from this process, partly because they feel it might be a rigorous process. So try your very possible best to make it an easy registration process as well (you can use AllEvents.ng user-friendly event registration options). This also gives you the opportunity to select those that would attend your event, especially if you want a controlled number of attendees or guests. With this, you are able to plan better for your event, as well have a better understanding of those who are coming. Take advantage of the free event upload on AllEvents.ng and request to either make your event private, private passworded or leave it public.

Promote Based on Demographics

Demographics are quantifiable characteristics of a given population such as age, sex, education level, income level, marital status, occupation, religion and so on. One you have determined your event attendees promote your event to a specific demography. If you are hosting an event in any city in Nigeria for young married women, your promotion should be targeted towards young women within the city you are hosting the event. And with more detailed targeted promotion options that Facebook, Instagram and google provides, it is easier to achieve this. The location can be extended to other parts of Nigeria depending on how large the event is. AllEvents.ng also gives you the opportunity to promote your event.

Use Electronic Invites

This might sound a little too forward for Nigerians that are not within the millennial age group but electronic invites can greatly help online registration process which in turn would help you effectively target event attendees you want. With electronic invites you can sort registrants by importance, send out reminder notification, follow-up RSVPs, check-in with those that haven’t responded yet, easily communicate changes or updates to your event, or send thank you notes after.

You might find this helpful too: How To Sell Out Your Next Event in Nigeria and this: How To Keep a Good Relationship With Event Sponsors