How to Turn Your Fashion Brand Event into Tech-Fun Filled Event

As Fashion Brand Event (like fashion weeks or show, fashion exhibitions and trade fairs) become increasingly aimed at consumers, designers are using all sorts of digital means to reach broader potential audiences and drive sales for their event in Nigeria.

There are a lot of fashion brand events in Nigeria these days and quite a number of them are beginning to find ways to bring tech into fashion events. Popular Fashion Brand Event like GTB Fashion week, Ready-To-Wear Expo and so on have retained their popularity because of how they successfully merged technology with fashion.

Fashion Brand events are supposed to be entertaining and a great opportunity to introduce new trends to people. And using technology would help bring the event to life as well bring a whole new experience to the event.

Event Apps

Using event app is going to create a whole new exciting experience for attendees at a fashion brand event in Nigeria. This is not very common in Nigeria. The idea behind using an event app is that you help attendees navigate the different sessions of the event easily. You can also send real time information to them about certain important updates. This would make the attendees feel like you do care about the kind of experience they have at your event. You can also give rewards or credits for attendees that check into certain session of the event. You can also have them make orders for foods or drinks and make payments (right from their phones) without having to queue, and a notification can be sent to them to go pickup their order. There are so many other things you can do with an event app based on the focus and objective of your fashion brand event.

Live Streaming

Depending on the location of the Fashion Brand Event and the target audience you are expecting, you can livestream the event to grow your audience, increase revenue, improve audience interaction and so much more. Asides from these benefit, live streaming your fashion brand event in Nigeria can also give attendees a whole new level of excitement. It also makes those that can’t be physically present at your event feel inclusive as well.

Social Media for On Demand Sales

Using social media for on demand sales can help boost sales for the different fashion brands that would be at the fashion event either as exhibitors, partners or sponsors. You want to ensure the they all have good return on investment, interact with people online while the event is going on (which would increase brand awareness both online and offline). With this people can view a fashion item on display (whether you are physically present at the event or live streaming), get full details about each displayed item on social media and place an order for that item immediately. This concept is also not very common in Nigeria. This is one of the ways you can increase people’s excitement about attending your fashion brand event in Nigeria.

360-degree Cat Walk View

If there is going to be a cat walk view at the fashion brand event why not give your attendees a 360-degree cat walk view rather than the regular linear cat walk view which can actually be livestreamed as well. This was used at the London fashion week 2017 and at the 2016 Paris Fashion week by Balenciaga. According to haptic.al, to view the show, users could download the Balenciaga app from iTunes or Google Play and use a headset like Google Cardboard. The show is also available as a 360-degree video on YouTube.

You can also make use of the AllEvents Selfie Mirror Photo Booth for your fashion event. Learn more about the gadget HERE and READ: 5 Ways Allevents Selfie Mirror Photo Booth Can Add Fun and Value To Your Event