Conceived as a major gathering of fun seekers of South South extraction in the Federal Capital Territory, the Fest will bring together government representatives, corporate organisations, business leaders, investors, entertainers, cultural icons, entrepreneurs, youths, exhibitors, vendors, and the general public in a vibrant celebration of the South-South identity and its contribution to Nigeria and Africa.

The festival will feature performances by leading music artistes of South-South origin, alongside renowned highlife musicians, comedians, cultural performers, fashion personalities, creative entrepreneurs, and other notable personalities. It will also provide dedicated opportunities for vendors, exhibitors, SMEs, creatives, and emerging businesses to display their products and services, network with potential customers and investors, and participate in the wider economic opportunities created by the event.