How Social Media Influencer Are Increasing Event Awareness In Nigeria

01/07/2018

Social media influencers are gradually taking over the digital marketing and promotion space today in Nigeria. And many event organisers in Nigeria are beginning to see reasons to partner with them to increase event awareness.

 

What is an influencer?

Here is a definition from Influencer Marketing Hub, “An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience” 

 

Who is a Social Media Influencer?

Social media influencers are social media users who have established credibility in a specific industry and have access to a large audience that they can persuade to interact with a brand, a product or cause. There are different types of influencers who are specifically good within their niche in Nigeria: Bloggers and Content Creators, Celebrities, Industrial experts and Social Media Personality.

 

Bloggers And Content Creators

A. When naming an influencer on blog and content creation in Nigeria, Lindaikejis Blog is a name that comes to mind easily. A very devoted and industrious #SelfMade entrepreneur, who has consistently proved over the years through her blog archived posts that she knows what her consumers want and has good interactive indicators to connect with them through comments and share buttons. For an event that deserves a wide and large range of audiences in Nigeria, her blog is number one and her social media handle is a must to use to increase such event awareness. Here is the breakdown of her followers on social media:

 

B.  Bellanaija, started by Uche Eze is undoubtedly one of the leading content creators within Wedding, Fashion and Lifestyle with a great proportion of her readers from the diaspora. She has a large number of social media online presence and influence within the industry. These social media handles are dedicated to specific market niche. Here is the breakdown of her social media handles:

 

Wedding

Lifestyle

Bellanaija

  • Twitter     @bellanaija has 1.45 Million followers
  • Facebook  @bellanaija has 539,458 thousand followers.

There is also Bellanaijaonline with

These numbers of followers are a very huge potential outlet to reach out to people through social media to users who might be interested in Wedding events, Fashion and Style events or Outdoor events.

 

C. Noble Igwe is a fashion influencer and lifestyle and entertainment blogger with lots of followers through his 360nobs and stylevitae network. His network and influence is extremely important when it comes to entertainment and fashion show events awareness in Nigeria. He has the following social media network

 

While the 360nobs social handle

  • Instagram @360nobs has 36.8 thousand followers
  • Twitter      @360Nobs has 73,2 thousand followers

The Stylevitae social handle

 Celebrities

 

A. Davido is a singer and record producer with a large influence on the social media. He has undoubtedly one of the largest social media followers in Nigeria, with the following social media network

The massive following contributed to the extreme success of the recently “30 Billion Concert in Eko Hotel Lagos”.

 

B. Wizkid is a well recognised Nigerian music export with multiple collaboration and international music events. He has the following social media network

  • Instagram  @wizkidayo 5.4 Million followers
  • Twitter       @wizkidayo has 4.21 Million followers and 3.85M followers 
  • Facebook  @wizkidmusic has 1,903,500 followers

These social media are deployed to followers and in full use when he has events. 

 

C. Tiwa Savage, is a singer and strong member of Mavin record, African fund independent music label. She has over 9 Million followers combined together on all her social media platforms. 

This is a huge influx to tap into whenever she has a concert, show or talk show event to direct her teeming followers to where they can connect with her.

 

Industrial Experts

 

A. Chimamanda Ngozi Adichie is a leading Nigerian novelist and story writer. She has bridged the gap and introduced a new attractive way of telling African stories. Her work has been translated to over thirty languages across the globe. She uses her social media handles and her blog to reach out to her followers whenever she is having workshops, roundtable discussion and to update them on the latest event, seminar or talk show that she is featured in. She has the following social media handle:

B. Japheth Omojuwa is a political commentator, blogger and social media expert in Nigeria. His social media handle shares and comments are often shared by leading newspapers and blogs in Nigeria. He has the following followers on social media

  • Instagram @omojuwa has 46.8 thousand followers
  • Twitter      @Omojuwa has 565 thousand followers
  • Facebook   @JJOmojuwa has 53,786 followers

His social media handle is one of the best and effective way to reach the public on socio-political events and activities in Nigeria.

 

C. Joro Olumofin is a relationship expert in Nigeria and has been widely featured for his advice to families on how to keep healthy relationships. “The Love Doctor” as popularly referred to has the following network on social media

He connects with them and gives valuable advice and receives feedback from them as well. He also uses the social media handle to advertise event activities as well as persuade his followers to interact with brands he believes in.

 

Social Media Personality

 

A. Lasisi Elenu is a popular influencer in Nigeria. With just 491 posts and 801 thousand followers on Instagram. Lasisi Elenu has been able to create a niche for himself and has continued to soar higher. He has used his social media handle to increase event awareness and has also worked with different big brands to promote their products. He has the following network social media 

B. Oluwatosin Ajibade popularly known as OloriSupergal is the queen of social media in Nigeria. PR guru within entertainment, travel and fashion events. An experienced PR campaigner for the biggest brand in Nigeria and a huge potential within the industry for any event within these niches. Below is her social media network

C. Bizzle Osikoya is a popular PR guru within the entertainment industry with wide network among the A-list celebrities. He has a great influence through his social media handle on most entertainment events with a strong connection and interaction among his followers. Below is his social media network 

The effect of social media awareness cannot be ignored in the case of CokeStudio Africa, Africa's biggest and popular live musical collaboration show, which has been running for more than 4 years now. This show was able to create an exceptional record on social media by effectively maximising all that social media had to offer in order to increase event awareness in Nigeria and other parts of Africa.  CokeStudio Africa was able to effectively do this by engaging social media influencers like Lasisi Elenu, Olorisupergal, Bizzle etc and leading blog content creators like Lindaikeji, Bellanaija, 360nobs etc to reach out to many people within and outside the country.

 

By doing this the social media influencers helped increase awareness of the event, create credibility through their influence on their followers, drive interest before and during the event as well as leave a lasting impression on their followers about the CokeStudio event. Achieving such a milestone requires a lot of tactics by engaging followers with contests and giveaways to get their attention. 

 

Below are additional resource links for event marketing:

For any additional information kindly write to us info@allevents.ng

 

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